Why Nearshoring Could Be Exactly What You Need
Overview
Nearshoring could be exactly what your business needs to stay competitive and efficient. By relocating operations closer to home, you can enjoy numerous benefits, such as reduced costs, improved communication, and faster turnaround times. Understanding the advantages of nearshoring can help you make strategic decisions that enhance your business operations.
Nearshoring: Something New to Consider
Global companies have offshored critical parts of their business function for years now — with mixed results. Call centers have been run in foreign countries with distant geographic and cultural ties to the parent company. While this is done with the best intentions, it has at times led to a drop in customer satisfaction. Something that we can agree that no company wants!
Interestingly that’s where the idea of nearshoring comes in. It’s a form of outsourcing, but one that is contingent on finding a professional third party with close geographical ties to your core business. The exciting thing about this is that it’s a relatively new idea, but one that makes a great deal of sense when you start thinking about it.
Here are a few ideas off the tops of our heads about why nearshoring is an idea that you might want to consider:
- It can help you improve efficiency by outsourcing specific tasks to experienced third parties
- It can allow you to employ a much leaner and more flexible workforce that will match the current shape of your core business
- It enables you to cut costs while maintaining the quality of the customer experience
- It’s an idea that meshes with the needs of companies of all shapes and sizes
Certainly plenty of food for thought when you see it all down on paper isn’t there!
Has Offshoring Gone Out of Fashion?
It’s something we get asked all the time: it’s not so much that it’s gone out of fashion, more that it’s starting to be superseded. For years offshoring has provided a cheaper and leaner end product to consumers by reducing the costs of some of the biggest companies in the world. Pretty cool from a consumer standpoint I’d imagine you’re thinking.
Something to consider however is that it can (unwittingly) harm the level of service those same consumers experience. No one is saying that this is due to a lack of effort or anything like that — offshoring companies employ the best and brightest, there are no doubts about that. However, customers do feel like things run a little smoother when they have a closer link to the person on the other end of the phone.
Call centers are just a typical example, but in truth, you could make this argument for any model of outsourcing. It’s just plain old human nature when you get down to it. That is why there’s a gap for nearshoring. Businesses can save money and pass some of those savings onto their customers. Furthermore, your nearshore workers can integrate seamlessly into a team without any hassle or friction.
Conclusion
Cut a long story short: nearshoring is like offshoring, but without the hassle of midnight crises, the difficulty of cultural barriers, and the tricky stuff about aligning markedly different expectations. If that sounds like the kind of thing you need, then it’s well worth brewing some coffee and thinking about what tasks and functions you want to nearshore.
If you want to explore how nearshoring can benefit your business, contact Baltic Assist. Our experts are here to help you optimize your operations and achieve your goals. Reach out to us today!
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Baltic Assist provides a comprehensive outsourcing solutions that saves costs, enhances efficiency, and strategic decision-making for your business.
