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Fully virtual sales: is it the new normal?

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With so many changes taking place over the last year, many businesses have been seriously contemplating switching to half or fully virtual sales.

Are we ready to ditch physical shopping for good? Is switching to eCommerce the best strategy to take? If so, what should companies be aware of?

We’ll attempt to answer these questions today to help you better decide whether going fully virtual is the best choice you as a business could make.

The benefits of e-Commerce

Without a shadow of a doubt, eCommerce is at its peak.

The global pandemic proved that only those companies that were ready to implement online shopping fast managed to stay in the market and thrive.

Therefore, let’s quickly recap the most common benefits of virtual sales:

  1. Removing any location and accessibility restriction. Simply put, if a customer has the Internet, he or she can shop at your online store.
  2. Saving money. Moving online, you’ll have to make a one-time investment in your online shop. On the other hand, renting a physical place will cost you hundreds if not thousands each month.
  3. Better customer experience. Setting up a nice website for your online business can greatly affect your customers’ experience while shopping.
  4. More flexibility. With virtual sales, you get to enjoy more flexibility, as all it takes to announce a giveaway or discount is a few clicks on your computer. More often than not, flexibility allows you to satisfy your customer needs quickly, and that way, you can stand out in the market.

What makes a successful online business?

While online business is not for everyone, there are some tips you can implement to increase your chances of success.

To run a profitable e-shop, consider the following steps:

  1. Get to know your ideal client. Start with demographics, understand their tastes, free time activities, and more. The better you’ll know your target audience, the more likely you’ll reach it with your products or services.
  2. Invest in a beautiful, fast, and attention-grabbing website. In other words, make sure you do everything for your customers to have the best user experience possible.
  3. Set up a marketing strategy. Without it, no business can thrive. Therefore, make sure you plan for your marketing campaigns on social media, affiliate websites, and more.
  4. Think of incentives. Customers love attention and gifts. Hence, make sure you prepare special discounts for your loyal newsletter subscribers, giveaways for special occasions, and contests on your social media platforms.
  5. Focus on long-term goals. For your online business to succeed, you have to think well in the future. To do that, follow the latest eCommerce trends, implement changes as often as possible, and be as ready for the unexpected as possible. This past year only proved that some events could shake the market, and you have to be prepared for it.

Will we ever get back to regular sales?

The short answer is – YES. However, not fully.

Studies show that people who’ve tried online shopping once are likely to stick to this habit. Therefore, more and more people would be buying products and services virtually.

However, online shopping will never fully replace regular ones.

As human beings, we crave interaction and personal experiences. Therefore, once the lockdowns are done, people would be happy to remember the old normal and get back to regular shopping – if only for a while.

As a business, you’ll have to set up a strategy that will help you succeed in both shopping forms. If you can thrive in both regular and virtual sales, you’re definitely ahead of many other businesses.